The Closed-Loop Creative Intelligence System
Transform unstructured creative assets into a high-performance feedback loop.
Data-Driven Briefs
Every creative recommendation is backed by real performance data, not guesswork.
Always Fresh
Automatic fatigue detection keeps your creatives performing at peak levels.
Self-Improving
The system gets smarter with every impression, creating compounding returns.
How It Works
The Performance Intelligence Engine transforms your creative workflow into a data-driven system
Data Ingestion and Automated Tagging
We ingest your internal video and images alongside the latest viral and market content. Using custom Vision LLMs, every asset is automatically tagged with deep metadata. This identifies hooks, pacing, color palettes, and hypotheses. Everything is then embedded into a high-dimensional vector space alongside real-world performance data.
Market-Aware Embedding Space
Your data doesn't sit idle. We maintain a living embedding space where we constantly run ontology tests. This ensures the system understands the relationship between specific visual elements and actual conversion events. This bridges the gap between what looks good and what actually sells.
Multi-Objective Retrieval
When you are ready to build a brief, our system performs a sophisticated retrieval query. Unlike standard AI that only looks for similar images, our algorithm balances multiple factors.
Direct alignment with your specific brief goals.
Historical ROI and conversion data.
Automatically de-weighting tired creatives to avoid fatigue.
Introducing signals from viral trends to keep your creative fresh.
The Semantic Bridge
We translate these optimized retrieval vectors into high-intent tokens for generalized LLMs. By A/B testing how this vector data is described to the GPT, we find the exact semantic bridge that constrains the model to the highest-performing logic. This prevents hallucinations and ensures the resulting brief is a mathematical derivative of proven success.
The Reinforcement Loop
The process doesn't end with a brief. Once the final video, static, or copy is produced and deployed, the performance data flows back into the system. New assets are automatically tagged, embedded, and returned to the original space. This creates a self-correcting intelligence that gets smarter with every impression served.
Optimized Outputs
Generate data-driven creative briefs for any format
Video
Performance-optimized video briefs with hooks, pacing, and narrative structure
Static
Image briefs with color palettes, composition, and visual hierarchy
Copy
High-converting copy frameworks derived from proven performers
Frequently Asked Questions
Does it work for both image and video?
Yes. Our system is designed to ingest and analyze performance vectors for both static images and video. The automated tagging and embedding processes are specialized for the unique data signals inherent in each format.
Can it generate ads instead of just briefs?
We're working on it. Our current focus is the most critical stage: strategic intelligence. By perfecting the Performance Brief, we ensure that when the final creative is produced, it is anchored in hard data rather than creative guesswork.
Why can't I just describe my top performers to GPT?
A standard GPT is trained on a generalized embedding space of all internet content, not specifically high-performance marketing content. A text description fails to capture the multi-dimensional data like visual hooks, ontology relationships, and performance decay that actually drives ROI. Without our specialized retrieval and reinforcement loop, you are getting ideas from a generalist rather than a performance specialist.
Can't I just build this myself?
Building the basic pipeline is possible, but the value is in the optimization. We are 100% focused, 24/7, on testing the ontology of the creative embedding space, refining the retrieval algorithms, and optimizing the tokens that constrain the LLM. We provide a turnkey Performance Brain that stays ahead of the market so you don't have to maintain the infrastructure.
How do you prevent Creative Fatigue?
This is a core feature of our custom retrieval algorithm. Unlike standard AI that only looks for similar content, we bake in Performance Decay and Exploration weights. The system intentionally de-prioritizes older winning vectors that are losing steam and introduces wildcard vectors from viral and market trends. This ensures your briefs are always evolving.
Do I need thousands of my own ads to get started?
No. We eliminate the cold start problem by ingesting viral and market content from day one. You benefit from a market-level baseline immediately. This allows the system to generate high-probability briefs based on what is currently working in the world, even before your own internal data begins to dominate the loop.
Ready to Transform Your Creative Process?
Stop guessing what will perform. Start with a Performance Brain that learns from every impression.
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