App Store Optimization
Optimize your app store presence to improve visibility and conversions.
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How to A/B Test Your App Store Metadata
Systematic A/B testing can improve conversion by 10-25%. Learn the testing framework for screenshots, icons, and metadata that drives measurable results.
How to Write a High-Converting App Description
App descriptions can lift conversion by 10-15% when done right. Learn the platform-specific strategies that turn readers into installers.
How to Choose a High-Converting App Icon
App icon optimization can boost conversion rates by 22-32%. Learn the design principles, color psychology, and testing strategies that drive installs.
App Preview Videos: Do You Need One?
App preview videos boost conversion by 20-40%, but 45% of users drop off before completion. Here's when videos help, when they hurt, and how to decide.
What Makes an App Store Page Convert?
Learn the specific elements that drive app store conversion rates from 25% to 60%+. Data-driven insights on screenshots, videos, icons, and metadata.
How to Use Negative Keywords in Apple Search Ads (2025 Guide)
Master negative keywords in Apple Search Ads to reduce wasted spend and improve CPA. Learn when to add negative keywords, match types, and optimization strategies.
How ASO Impacts GPT Visibility
Learn how traditional app store optimization affects your visibility in AI-powered search and recommendations. The surprising connection between ASO and LLM discovery.
How to Run a Full ASO Testing Cycle (2025 Framework)
A systematic approach to ASO testing that drives measurable improvements. Learn the complete testing cycle from hypothesis to implementation.
App Store Browse Traffic vs Search Traffic
Search drives 65% of app discoveries, but browse traffic converts 20-30% better. Learn how each traffic source works and how to optimize for both.
How to Choose Keywords for Apple Search Ads (2025 Guide)
Learn how to select high-performing keywords for Apple Search Ads. Discover keyword research strategies, selection criteria, and optimization tactics that reduce CPA.
How to Choose Countries for ASO Expansion (2025 Guide)
Strategic framework for selecting international markets for app store optimization. Use data to prioritize countries with the highest ROI potential.
How to Choose Keywords for Your App
Keyword selection determines 60-70% of your organic visibility. Learn the research framework that balances relevance, difficulty, and traffic potential.
How to Choose the Right Screenshots for Your App
Screenshots drive 20-35% conversion improvements. Learn the selection framework that determines which features, flows, and moments to showcase.
How to Diagnose ASO Conversion Drop-Offs (2025 Guide)
Learn to identify and fix the exact points where users abandon your app store page. Data-driven framework for improving conversion rates.
How to Evaluate Keyword Difficulty in 2025
Keyword difficulty determines whether you'll rank on page 1 or page 10. Learn the evaluation framework that identifies winnable keywords.
Keywords vs Semantic Clusters: What's the Difference?
Understand how semantic clustering differs from traditional keyword targeting and why topic modeling matters for AI-powered app discovery.
How to Localize Your App Store Listing (2025 Guide)
App localization drives 128% more downloads on average. Learn how to localize effectively for maximum ROI in international markets.
How to Optimize for Long-Tail Keywords
Long-tail keywords drive 40-60% of app store traffic with 3-5x better conversion than head terms. Learn the targeting strategy that new apps use to win.
How to Run Metadata Updates That Actually Improve Rankings
Strategic metadata update cycles can boost rankings by 15-30%. Learn the optimal update frequency, testing methodology, and what to change (and when).
Metadata vs Visual Localization: How to Prioritize (2025)
Should you localize text or visuals first? Strategic framework for maximizing ROI when localizing app store listings.
How to Optimize Your App Store Page (2025 Guide)
Learn how to optimize your app store page to boost conversion rates by 20-35%. Simple, data-driven ASO strategies for iOS and Android apps.
Referral Traffic: What It Is and Why It Matters
Referral traffic often converts 2-3x better than organic search. Learn how to track, optimize for, and scale traffic from external sources.
How Many Screenshots Should You Add?
The data on screenshot count is clear: 6-10 screenshots outperform 3-5, but only when the additional screenshots add genuine value. Here's the framework.
How to Design Screenshots That Boost Conversion Rate
Screenshot design drives 20-35% conversion improvements. Learn the visual hierarchy, text overlay strategies, and design principles that turn browsers into installers.
What Order Should Your Screenshots Be In?
Screenshot order can change conversion by 15-25%. Learn the sequencing framework that guides users from curiosity to install.
How Your Screenshots Affect LLM Interpretation
Learn how multimodal AI systems analyze app screenshots and what that means for visual optimization. Make your screenshots work for both humans and LLMs.
How to Steal Competitor Keywords Legally
Competitor keyword analysis reveals gaps, opportunities, and proven traffic sources. Learn the systematic approach to ethical competitive intelligence.
How to Storyboard a High-Performing App Preview Video
Effective storyboarding can mean the difference between 20% and 47% conversion lift. Learn the scene-by-scene framework that drives installs.
How to Track Your Keyword Rankings
Consistent keyword tracking reveals optimization impact, competitive threats, and growth opportunities. Learn the tracking framework that informs strategy.