User Acquisition
Strategies and tactics for acquiring high-quality users at scale.
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How to Calculate Payback Period for Mobile Apps
Learn how to calculate CAC payback period, what benchmarks to target, and strategies to reduce time-to-payback for sustainable growth.
CPA Benchmarks by App Type: What's a Good CPA in 2025?
Complete guide to CPA (Cost Per Action) benchmarks by app type in 2025. Find out what a good acquisition cost is for gaming, eCommerce, subscription, and B2B apps.
CPI Benchmarks by Category: What's a Good CPI in 2025?
Complete guide to CPI benchmarks by app category in 2025. Find out what a good cost per install is for gaming, finance, shopping, and entertainment apps.
How to Define Success Metrics: From CPI to ROAS to Payback
Different growth stages require different metrics. Learn when to optimize for CPI, when to focus on ROAS, and when payback period matters most.
Marginal ROAS Explained Simply
Learn what marginal ROAS is, why it matters more than blended ROAS for scaling decisions, and how to calculate and optimize it.
How to Allocate Budget Across UA Channels (2025 Guide)
Data-driven framework for distributing user acquisition budget across channels. Learn optimal allocation strategies, channel minimums, and when to rebalance.
Cash Flow Management for UA Spending (2025 Guide)
Master cash flow timing for user acquisition. Learn how to manage payment cycles, forecast cash needs, and finance growth without running out of runway.
How to Forecast UA Spend (2025 Framework)
Build accurate user acquisition forecasts with this step-by-step framework. Model traffic, conversions, and budget needs with real benchmarks and examples.
How Much You Should Spend on App Marketing (2025)
Data-driven guide to app marketing budgets. Learn what top apps spend, how to calculate your budget, and benchmark your spending against industry standards.
How to Model 30/60/90-Day Payback Periods for Apps
Master payback period modeling with this practical framework. Calculate 30, 60, and 90-day payback with real formulas, benchmarks, and optimization strategies.
How to Plan a 12-Month Growth Roadmap for Your App
Build a strategic 12-month app growth roadmap that balances acquisition, retention, and monetization. Framework with quarterly milestones and real examples.
Scenario Planning for UA Budgets (2025 Framework)
Build resilient UA budget scenarios to prepare for market volatility. Learn how to model best-case, base-case, and worst-case budget scenarios with real examples.
UA Budget Calculator for Mobile Apps (2025)
Calculate your user acquisition budget with real benchmarks. Step-by-step calculator for app marketers with CPI data, channel allocations, and ROI projections.
Should You Expand to a New UA Channel?
The framework for deciding when to add a new user acquisition channel. Learn the signals that indicate readiness and how to expand without diluting performance.
When to Fix Your Product vs. When to Run UA
The framework for deciding whether to invest in product improvements or user acquisition. Learn when each makes sense and how to avoid wasting budget.
Should You Hire a UA Agency or Build In-House? (2025 Guide)
Learn when to hire a user acquisition agency vs building an in-house team. Cost analysis, trade-offs, and decision framework for mobile app growth.
What is a Good ROAS Target for Mobile Apps in 2025?
Learn what ROAS targets to aim for based on your app type, monetization model, and growth stage. Includes Day 3, Day 7, and Day 30 benchmarks.
What is CPI? (Cost Per Install Explained)
Learn what CPI means in mobile user acquisition, how it's calculated, and 2025 benchmarks by app category for iOS and Android.
What is LTV? (Lifetime Value Explained)
Learn what LTV means for mobile apps, how to calculate it accurately, and why the LTV:CAC ratio determines whether your growth is sustainable.
What is ROAS? (Return on Ad Spend Explained)
Learn what ROAS means in mobile user acquisition, how to calculate it, and why it's replacing CPI as the primary UA metric in 2025.
How to Know When to Scale User Acquisition
Learn the signals that indicate it's time to scale UA spend, including ROAS thresholds, retention benchmarks, and unit economics checks.