Creative Testing
A/B testing and creative optimization for better ad performance.
Browse by Topic
How to Create Ads That Don't Look Like Ads (2025)
Why native-looking app ads outperform traditional advertising. Strategies for creating mobile ads that feel like organic content.
How to Use AI Tools to Generate App Ad Concepts (2025)
The practical framework for using AI to generate mobile ad concepts at scale. Tools, prompts, and workflows that actually work.
Best Ad Formats for Mobile Apps in 2025
Rewarded video, playable ads, and native in-feed dominate app install performance in 2025. Platform-specific benchmarks and format recommendations.
Creative Brief Templates for App Ads (2025)
Production-ready creative brief templates for mobile app advertising. Frameworks for briefing UGC creators, agencies, and internal teams.
How Many Creatives to Test Per Week (2025 Guide)
The right creative testing volume for your budget. Data on how creative volume impacts cost per install and win rates across different spend levels.
Creative Testing Matrix for Mobile Apps (2025)
The systematic framework for testing creative variables. How to structure tests across hooks, formats, angles, and audiences for maximum learning velocity.
How to Detect Creative Fatigue Early (2025 Guide)
The metrics and signals that predict creative fatigue before it tanks your CPI. Early detection framework for mobile app advertising.
Emotional vs Rational Benefits in Mobile Ads (2025)
When to lead with emotion vs logic in app advertising. Performance data on how emotional and rational appeals impact conversion rates.
How to Evaluate AI-Generated Storyboards (2025)
The framework for assessing AI storyboard quality before production. What to look for, what to fix, and when AI storyboards are production-ready.
What Makes a Good App Install Ad in 2025
Learn what separates high-performing app install ads from the rest. Data-driven insights on creative elements that drive 4x higher CTR and 50% lower CPI.
How to Iterate on Winning Creatives (2025 Guide)
The systematic approach to iterating on high-performing app ads. Framework for extending creative lifespan while maintaining performance.
How to Use LLMs to Generate UGC Scripts (2025)
The practical guide to using AI language models for UGC script generation. Prompts, workflows, and quality control for authentic-sounding creator scripts.
Performance Creative Frameworks That Work (2025)
The proven creative frameworks for mobile app advertising. Data-backed approaches that consistently produce above-average creative performance.
How to Source Creators for App Ads
Practical guide to finding and vetting UGC creators for app install campaigns. Where to look, what to pay, and how to evaluate quality before committing.
Static vs Video for Mobile App Ads
Video ads generate 20-47% higher conversion rates, but static creative tests faster and costs less. Data-driven guide to choosing the right format.
Best Storytelling Frameworks for App Ads (2025)
The proven storytelling frameworks that turn app ads into conversion engines. Data-backed approaches for mobile user acquisition creative.
Should You Use UGC for Your App Ads?
UGC ads drive 4x higher CTR and 50% lower CPC than branded content. Learn when UGC makes sense for app install campaigns and when it doesn't.
How to Write a UGC Script That Doesn't Feel Scripted (2025)
The framework for writing UGC scripts that feel authentic while driving app installs. Real examples and performance data from top-converting creator ads.
How to Run a Weekly Creative Testing Cycle (2025)
The systematic approach to testing app ad creative every week. Process, metrics, and volume requirements for maintaining performance at scale.