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Analytics & Measurement

Track, measure, and analyze your mobile marketing performance.

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AllApp Store Optimization (29)Attribution & MMPs (25)User Acquisition (21)Creative Testing (19)TikTok Ads (19)AI in Marketing (17)Facebook Ads (16)Apple Search Ads (9)Analytics & Measurement (2)
How to Build a Cohort Analysis Dashboard
Analytics & MeasurementJan 14, 2025

How to Build a Cohort Analysis Dashboard

Learn how to build a cohort analysis dashboard to track retention, LTV, and payback period by acquisition cohort for better UA decisions.

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What is a Conversion Value in SKAdNetwork?
Analytics & MeasurementJan 14, 2025

What is a Conversion Value in SKAdNetwork?

Conversion values encode user behavior into a single number (0-63) for iOS attribution. Learn how to set them up and what to track.

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