AI in Marketing
Leverage AI and automation for mobile growth.
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How to Write AI-Optimized App Descriptions
Master the art of writing app descriptions that work for both human readers and AI systems. Practical frameworks for clarity, comprehensiveness, and semantic precision.
Entity Recognition and How It Affects App Discovery
Learn how entity recognition shapes AI-powered app discovery, why knowledge graph presence matters, and how to build recognition as a distinct entity.
How GPT is Changing App Discovery
ChatGPT is transforming how users find apps. Learn how conversational AI is replacing keyword search and what it means for app visibility in 2025.
How GPT Rankings Work for Apps
Understand how ChatGPT and other LLMs rank and recommend mobile apps. Learn what factors influence visibility in AI-powered recommendations.
How to Improve Your Semantic Visibility
Practical strategies to increase your app's visibility in AI-powered search. Learn how to optimize for LLMs, improve semantic rankings, and track AI discovery metrics.
JSON-LD and llms.txt for Apps: The Emerging Standard
Learn how to implement JSON-LD structured data and llms.txt files to help AI systems accurately understand and recommend your mobile app.
How LLMs Understand Apps
Learn how large language models interpret and categorize mobile applications using embeddings, metadata parsing, and semantic analysis.
Why Metadata Matters for AI Discovery
Learn how metadata influences AI-powered app discovery, from text descriptions to structured data, and why clarity beats keyword optimization.
How to Optimize Your Website for AI Discovery
Learn how to structure your app website for maximum visibility in AI-powered search engines like ChatGPT, Perplexity, and Gemini.
How to Know if Your App is Ready for Paid UA (2025 Guide)
Before spending on paid user acquisition, validate these 7 readiness signals. Learn when your app is truly ready to scale with paid UA campaigns.
When to Test Smaller UA Networks (2025 Guide)
Learn when it makes sense to test smaller user acquisition networks beyond Facebook, TikTok, and Google. Strategic guide to channel diversification.
How to Scale Without Blowing Up CPA
Learn proven strategies to scale user acquisition spend while maintaining CPA efficiency, including creative rotation, targeting expansion, and bid management.
Semantic Content Planning for Apps
Build a content strategy that maximizes AI discovery by mapping semantic clusters, documenting use cases, and creating comprehensive topic coverage.
How Semantic Search Works for Mobile Apps
Understand how semantic search differs from keyword search and why it matters for app discovery in AI-powered platforms like ChatGPT and Perplexity.
How to Structure Your App Landing Page for LLMs
Learn the optimal landing page structure for AI-powered discovery. Detailed guidance on layout, content hierarchy, and semantic signals that LLMs parse.
Unit Economics for Mobile Apps Explained
Learn how to calculate and optimize unit economics for mobile apps, including LTV, CAC, payback period, and the metrics that determine sustainable growth.
When to Pause, Fix, or Shut Off UA Campaigns
Learn when to pause underperforming campaigns, when to fix and iterate, and when to shut down user acquisition permanently based on ROAS, retention, and unit economics.