Facebook Ads
Meta advertising strategies for app install campaigns.
Browse by Topic
Should You Use Broad Targeting for Mobile Apps? (2025)
Learn when broad targeting works for app install campaigns and when it doesn't. Data-driven analysis of broad vs narrow targeting with current benchmarks.
CBO vs ABO for App Install Campaigns (2025 Guide)
Learn when to use CBO vs ABO for Facebook app campaigns. Campaign Budget Optimization vs Ad Set Budget Optimization compared with practical recommendations.
How to Use Facebook Dynamic Creative for Apps (2025)
Learn how to set up and optimize Facebook Dynamic Creative for app install campaigns. Setup guide, asset recommendations, and performance considerations.
Best Facebook Ad Formats for Apps (2025 Guide)
Learn which Facebook ad formats work best for app install campaigns. Video ads, carousel ads, playable ads, and image ads compared with performance data.
How Much Budget You Need to Start Facebook Ads (2025)
Learn minimum budget requirements for Facebook app install campaigns. Budget planning by goal, testing vs scaling budgets, and realistic expectations.
Facebook Learning Phase for Apps: How to Exit Faster (2025)
Learn how the Facebook learning phase works and how to exit it faster. Understanding optimization, avoiding resets, and improving campaign performance.
Best Targeting Options for Facebook App Installs (2025)
Learn which Facebook targeting options work best for app install campaigns. Broad vs interest vs lookalike targeting strategies with current benchmarks.
How to Fix Rising Facebook CPIs for Apps (2025 Guide)
Learn how to diagnose and fix increasing Facebook CPIs for app campaigns. Troubleshooting framework, creative fatigue solutions, and optimization tactics.
How to Hit Your Facebook CPI Goals (2025 Guide)
Learn how to consistently hit your Facebook CPI targets for app campaigns. Optimization strategies, troubleshooting high CPIs, and systematic improvement framework.
How to Build Lookalike Audiences for Apps (2025 Guide)
Learn how to create high-performing lookalike audiences for Facebook app install campaigns. Seed audience selection, sizing strategy, and optimization tips.
How to Pass SKAN Events to Facebook (2025 Guide)
Learn how to configure SKAdNetwork events for Facebook app campaigns. Complete setup guide for SKAN 4.0 integration, conversion values, and iOS attribution.
How to Scale Facebook Campaigns Without Spiking CPI (2025)
Learn how to scale Facebook app install campaigns efficiently. Budget increase strategies, audience expansion, and maintaining CPI while growing spend.
How to Set Up Facebook App Install Campaigns (2025 Guide)
Learn how to set up Facebook app install campaigns the right way. Step-by-step setup guide with current best practices, optimization settings, and CPI benchmarks.
How to Set Up the Right Events for Facebook Optimization (2025)
Learn which Facebook events to track for app install campaigns and how to set them up correctly. Event selection, implementation guide, and optimization strategy.
How to Structure Your Facebook Ad Account for Apps (2025)
Learn how to structure your Facebook ad account for app install campaigns. Campaign architecture, ad set organization, and scaling framework for efficient growth.
How to Test Facebook Ad Creatives for Apps (2025)
Learn how to run systematic creative tests for Facebook app campaigns. Testing framework, sample sizes, iteration strategy, and performance analysis.