TikTok Ads
Master TikTok advertising for mobile app growth.
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Should You Run Apple Search Ads Before Facebook or TikTok Ads?
Learn the optimal paid acquisition channel sequence for mobile apps in 2025. When to start with ASA, Facebook, or TikTok based on your app, budget, and goals.
Why Facebook and TikTok Report Different Install Numbers
Facebook and TikTok use different attribution methodologies, timing, and lookback windows. Here's why their install counts never match.
How to Create Native-Looking TikTok Ads (2025)
Learn how to make TikTok ads that don't look like ads. Native-style content drives 22% better performance than polished brand videos.
Facebook vs TikTok vs Apple Search Ads: Which Should You Run First?
Compare Facebook Ads, TikTok Ads, and Apple Search Ads for mobile UA. Learn which channel to start with based on your app category, audience, and budget.
How to Scale TikTok Ads Without Losing Efficiency (2025)
Learn how to scale TikTok app campaigns from $50/day to $500/day+ while maintaining CPIs. Proven strategies for vertical and horizontal scaling.
How to Set Up TikTok App Install Ads (2025 Guide)
Step-by-step guide to setting up TikTok app install campaigns. Learn campaign structure, optimization goals, and targeting for efficient CPIs.
Spark Ads vs Non-Spark Ads: Which to Use in 2025
Spark Ads achieve 134% higher completion rates and 43% higher conversion rates. Learn when to use Spark Ads vs standard in-feed ads for app campaigns.
How to Structure a TikTok Ad Account (2025 Guide)
Learn the optimal TikTok ad account structure for app campaigns. Avoid common pitfalls that waste budget and limit scalability.
How to Test TikTok Creatives Efficiently (2025)
Most advertisers test creatives wrong and waste budget. Learn the modular testing framework that isolates variables and delivers clear performance signals.
How Much TikTok Ads Cost in 2025 (Complete Breakdown)
TikTok CPMs average $4.20-$9.00, CPCs run $0.17-$1.00, and CPIs average $2.88. Complete breakdown of TikTok ad costs and budgets for app campaigns.
TikTok Creative Best Practices for Apps (2025)
Complete creative playbook for TikTok app ads. Learn production, formatting, hooks, and testing strategies that drive efficient CPIs.
Best Hooks for TikTok App Ads (2025 Guide)
63% of high-performing TikTok ads hook viewers in the first 3 seconds. Learn proven hook formats that stop the scroll and drive installs.
TikTok Learning Phase Explained (2025 Guide)
The learning phase typically lasts 50 conversions or 7 days. Learn what happens during learning, how to exit faster, and why you shouldn't optimize during it.
Best TikTok Optimization Goals for App Installs (2025)
Choose the right TikTok optimization event for your app campaign. Learn when to optimize for installs vs. in-app events for better ROI.
Best TikTok Targeting Options for Apps (2025)
Broad targeting delivers 15% lower CPAs and 20% higher conversion rates on TikTok. Learn which targeting options actually work for app campaigns.
Best Video Lengths for TikTok App Ads (2025)
TikTok supports videos up to 60 seconds, but the optimal length is 9-15 seconds. Learn what video duration drives the best CPIs and completion rates.
Top 10 Hooks for App Ads That Actually Work
High-performing hooks boost engagement by 30% and watch time by 40%. Data-backed examples for TikTok, Instagram, and Meta ads in 2025.
How to Troubleshoot TikTok CPIs (2025 Guide)
When TikTok CPIs spike or plateau, here's how to diagnose and fix the problem. Systematic troubleshooting framework for app install campaigns.
UGC for TikTok App Ads: What Works and What Doesn't (2025)
User-generated content drives 3x higher CTR on TikTok. Learn which UGC formats work for app ads and how to source creators efficiently.